Analysis of Radio adverts - Adrianne

Radio Trails Analysis

 

Trail for (station/channel)

Radio Comedy Show

 

Target audience	Adults, both males and females. People who enjoy comedy.
Tone of voice?	Deep, male voice. Up-tempo, comedic tone of voice. Changes throughout trailer.
Sound effects? (SFX)	Laughing – typical with comedy shows, convinces audience that it’s going to be funny.
Wildtrack/ambient sound?	No ambient sound.
Use of music?	Up beat music – light hearted, welcoming.
How many tracks?	Approximately four – background music, voice over, sound effects and dialogue from program.
Sound levels?	All sound levels are very similar.
Length?	Approximately 40 seconds.
Other notes/common elements/conventions	Conventions are very similar to comedy TV trailers – includes snippets from the show, laughing and a loud confident male voice.

 

 

 

Radio Trails Analysis

 

Trail for (station/channel)

Who are we? (bbc radio)

 

Target audience	Teenagers aged between 16-21, who are self conscious and take pride in their appearance. But also people who are influenced by society's and the media perception of beauty.
Tone of voice?	the tone of voice is stern but assertive, due to the seriousness of the topic it implies that what is being said is important and encourages the audience to question what they think about the topic.
Sound effects? (SFX)	From what i can understand the trailer does not include any noticeable sound effects, however a use of sound effects such as a click of a camera may have been effective.
Wildtrack/ambient  sound?	Throughout the clip there is techno/heavy beat sound. this connotes the fast pace life style of the target audience. But also reflects what they listen to, thus appealing to them. it gives a dramatic edge to the content of the trailer.
Use of music?	use of fast beat/past techno music
How many tracks?	there is only one noticeable track. to make t more interesting the use of several tracks would make it more interesting
Sound levels?	the sound levels appear good, the voice over is loud enough to stand out over the track
Length?	it is approximately 35 seconds, this is the average for a radio trailer.
Other notes/common elements/conventions	overall the trailer is successful in advertising the documentary. all components are relevant to the topic and are appropriate to the target audience.